Category Archives: Social Media Campaigns

Facebook Likes – Reaching the First Milestone

Reaching 100 Facebook Likes

Facebook milestones are totally reachable. Here we set out a plan and a timeline for achieving the first “facebook like milestone,” getting 100 likes.

Just like anything else it’s all in how you frame it. We at TCC choose to frame it like a game.

Play the Game of Getting More Likes

Winning any game involves goals, tactics and observation. First let’s name our game. Let’s call it “Thumbs Up 100.”

“Have you been playing Thumbs UP lately? I got twenty likes this week so I’m at level 2. When I get 30 I’ll level up!”

Now that we have a name for our game let’s establish some of our goals.

Goals for More Facebook Likes

We have already established our overall objective. Our overall objective is to achieve the first company page milestone by getting 100 facebook likes.

Within that overall objective their are smaller, secondary objectives all of which tie back to the primary goal.

Examples of Goals

  • get 5 new page likes every week
  • invite 20 friends to like your page every day, six days a week
  • keep engagement growing for four weeks straight
  • share content from your company page on your personal page twice a day, five days a week

Now that we have set some goals we need to define some tactics set upon achieving said goals.

Tactics for Getting More Likes

“Tactics” may sound like a sneaky word to some people. We just think back to Final Fantasy Tactics. During this game, everyone has a role and the character strengths and weaknesses are based upon that role.

Every post on a page plays a role. These roles are defined. Let’s go back to the game of Thumbs UP 100.

“My snippet character got a reach of 47 today but my blog character only got a reach of 14. Dang. Oh, look! My image character got a reach of 83!”

Above we have created some fictional characters associated with facebook posts. Here we define them:

snippet character– a small text post, usually three to five words

blog character– a post you have shared from a blog by clicking on the facebook share button associated with the post or by copying and pasting the blog url onto your page

image character– a new photo

Any and all of these character types will be excellent tools for leveling up your page!

Tying this in back to the beginning, each of these post types are tactics for reaching your secondary goals all of which link to the primary goal of getting 100 facebook likes.

facebook likesAfter setting some goals and establishing some tactics set up a timeline as to how long your are going to continue the tactics. An ideal scenario would be to release posts at certain times throughout the day. This will make your page analytics easier to follow in the beginning, which brings us to our next point.

Observing the Page Behavior

Certain posts (character types: snippet, blog, image, etc.) will get more engagement than others but this does not mean one type of post is better than the other, not yet.

Try releasing the post types at specific times for three weeks. Next, release different types of posts at those same specific times for another three weeks. Finally, change it up one more time by releasing yet another set of type posts during those same specific times for another three weeks.

This gives you nine weeks of data to interpret. See which posts have the most reach and engagement during which times. Finally, adjust the method/times of releasing posts accordingly to optimize audience engagement.

“My page is at level 9. That’s 90 likes! Only 10 more likes to go until I reach my overall objective. Then I guess it’s time to reach for the next big milestone.”

Keep in mind. If you are just starting a page you will not have that much engagement to interpret but if you set a timeline of achieving 100 likes within the first three months and continue observing the page behavior and making the necessary adjustments you will be well on your way to leveling up your page and getting even more facebook likes!

Blogs in Bloom – 5 Tips for Making Better Blogs

How to Make a Blog Better

There are many different avenues for making better blogs one of which simply involves hiring a Taylor to do it for you.

Your blog can bloom online. Let us explore five tips for making excellent blog posts.

5 Tips for Making Better Blogs

 5) Enjoy what you are writing.

We above all people know that it can be tedious to do this time and time again, day after day, especially if you are writing for multiple companies. It’s all in how you frame it.

For example, I enjoy games. I frame the job as if it were a video game.

After I finish this blog we should all play catchphrase or euchre. Fine. If y’all don’t feel like it I’ll just play some Avengers Alliance. I gotta level up my new characters anyway.

making better blogsMaking better blogs can be a game. I think of each individual post as a completed task that awards my website extra experience points. Now, if you have ever played a video game you understand that experience points are a good thing because when you collect enough of them you LEVEL UP! Once a character (in this case the character being the blog) levels up statistics rise and often times the character gains new abilities and powers. The new abilities or “powers” might be other sites linking to your work, more subscribers and even additional content contributors.

Leveling up a website is how we frame it at TCC. How do you frame your work?

4) When food is involved people eat with their eyes first. People “eat” your post with their eyes before they read it.

If a post is published as a “big ole mess” and is not inviting to the eye it is less likely to be read by those who find it while surfing through content.

My god. Look at that blog. Bland. Gross. Disgusting.

Take a look at the TCC favorite blog to read then try and tell us that’s not beautiful (we link to it in the block quote for number 3).

3) Read and link to other content.

Set on making better blogs? Then why are you not reading better blogs?

If you are developing content for a blog there is a lot of inspiration out there. Seek out great blogs from awesome companies. Find two or three. Read and link to them regularly.

For busy lawyers and legal professionals, consistently keeping the firm’s website up-to-date with new content might not be at the top of the to-do list. A common misconception we hear from our law firm website design clients is that keeping up with a blog will be a time-consuming task with little or no reward for the firm or the site. However, blogs can be an extremely valuable tool for law firms to boost traffic to their website, engage with current and potential clients, and share knowledge. -New Media Campaigns

Not only will reading from other professionals in your field keep you more informed it may be a launching point for a mutually beneficial partnership.

2) Stay up to date on updates.

If you are writing specifically for SEO stay current and knowledgeable with the trends of search engine spiders. What do they look for nowadays?

Oh my gosh, did you know that those tags still used on a number of different blogging platforms are essentially irrelevant outside of the blog itself? Google doesn’t use them anymore. I wonder what they look for during an online search.

With that said, also keep your website up to date. Install updates to widgets and or plug-ins as they become available. For example, if you are using a site such as WordPress the tools used to create these stunning websites are updated regularly. Get the best out of what you have by being aware of the new and latest versions.

1) We have said it before and we will say it again many, many times. Content is key.

Do not start backwards. While being conscious of formatting, outbound links and updates is absolutely necessary to making better blogs nothing trumps content.

If it is only worth a glance and not a read then you will have less return readers. Building a loyal base audience on a company blog is not an easy task. Your content should be informative and readable (by people, not just Google spiders).

Make your content interesting. Give it a voice, a perspective.

If you don’t do it, we will.

Your blog is your blooming online voice. How beautiful and well received will the voice become?

Cheers from TCC. Here’s to making blogs better.