Category Archives: Blogging

Using Yoast – Make Your SEO Measure Up

Using Yoast Is A Cinch

Read this if you want to know why using Yoast is sure way to make your SEO start to measure up against the competition.

If you want readers, buyers, investors etc. to find you online you have to have some kind of SEO and using Yoast will give you a headstart… even if you have no idea what in the world you are doing.

What is SEO?

First of all, why would you read anything about SEO if you have no idea what it is? Now keep reading.

SEO stands for search engine optimization. If your pages and or posts are optimized it means they have a better chance of ranking high for a relevant search query. For instance, consider the following person talking to themselves.

Hmmm, I need to find the best place around that delivers good Thai food. I’m gonna search for “good thai food.”

This guy types “good thai food” in the Bing search bar. A new page comes up giving him his search queries. There is a couple of ads at the top of the page and then all the organic search results. If your page or post was optimized by using Yoast your page/post would stand a better chance to rank on page 1 of this query. Make sense?

Why is using Yoast a good thing.

Well, it’s free. So, there’s that.

Also, it’s laid out in a very simple fashion to give you access to lots of bells and whistles necessary for maintaining good SEO. Take a look at some of the favorites:

  1. Quick Webmaster Tools Verification – uggggghhhh, verifying Google, Bing or any of these things can get very annoying. the one step and you’re done process is very much enjoyed
  2. Controlling the Meta – Titles and Meta data are highly critical for rank returns, they just might be the most important for your posts… they are… so using Yoast helps you control them in a way that will save time and thought
  3. Social Media – Yes, this is standard, using Yoast allows you to push posts automaticall to your Facebook, Twitter and Google+ accounts… if it didn’t that would be a bad thing
  4. Site Maps – Don’t know what a site map is? Don’t worry, you don’t need to, Yoast handles that detail… actually it’s a big detail for search engines

Just look at those four things. You know what rhymes with four? More, yes, Yoast gives you a lot more options for control and optimization.

Just be warned, if you do not know what a certain category of control is for then just leave it alone pretty please.

Why is using Yoast a bad thing?

It isn’t. So go use it.

Yes, we have said it before for keyword density and we will say it again using Yoast is free and proves an awesome option for helping eliminate the fuss of verifying webmaster accounts, counting on generic meta data, syncing social media and setting up site-maps. Whew, that was a lot of alliteration for just one small sentence. Nonetheless, it is all true.

Last words on using Yoast… use Yoast to get the most. It’s easy, free and a great way to make sure you measure up.

Blogs in Bloom – 5 Tips for Making Better Blogs

How to Make a Blog Better

There are many different avenues for making better blogs one of which simply involves hiring a Taylor to do it for you.

Your blog can bloom online. Let us explore five tips for making excellent blog posts.

5 Tips for Making Better Blogs

 5) Enjoy what you are writing.

We above all people know that it can be tedious to do this time and time again, day after day, especially if you are writing for multiple companies. It’s all in how you frame it.

For example, I enjoy games. I frame the job as if it were a video game.

After I finish this blog we should all play catchphrase or euchre. Fine. If y’all don’t feel like it I’ll just play some Avengers Alliance. I gotta level up my new characters anyway.

making better blogsMaking better blogs can be a game. I think of each individual post as a completed task that awards my website extra experience points. Now, if you have ever played a video game you understand that experience points are a good thing because when you collect enough of them you LEVEL UP! Once a character (in this case the character being the blog) levels up statistics rise and often times the character gains new abilities and powers. The new abilities or “powers” might be other sites linking to your work, more subscribers and even additional content contributors.

Leveling up a website is how we frame it at TCC. How do you frame your work?

4) When food is involved people eat with their eyes first. People “eat” your post with their eyes before they read it.

If a post is published as a “big ole mess” and is not inviting to the eye it is less likely to be read by those who find it while surfing through content.

My god. Look at that blog. Bland. Gross. Disgusting.

Take a look at the TCC favorite blog to read then try and tell us that’s not beautiful (we link to it in the block quote for number 3).

3) Read and link to other content.

Set on making better blogs? Then why are you not reading better blogs?

If you are developing content for a blog there is a lot of inspiration out there. Seek out great blogs from awesome companies. Find two or three. Read and link to them regularly.

For busy lawyers and legal professionals, consistently keeping the firm’s website up-to-date with new content might not be at the top of the to-do list. A common misconception we hear from our law firm website design clients is that keeping up with a blog will be a time-consuming task with little or no reward for the firm or the site. However, blogs can be an extremely valuable tool for law firms to boost traffic to their website, engage with current and potential clients, and share knowledge. -New Media Campaigns

Not only will reading from other professionals in your field keep you more informed it may be a launching point for a mutually beneficial partnership.

2) Stay up to date on updates.

If you are writing specifically for SEO stay current and knowledgeable with the trends of search engine spiders. What do they look for nowadays?

Oh my gosh, did you know that those tags still used on a number of different blogging platforms are essentially irrelevant outside of the blog itself? Google doesn’t use them anymore. I wonder what they look for during an online search.

With that said, also keep your website up to date. Install updates to widgets and or plug-ins as they become available. For example, if you are using a site such as WordPress the tools used to create these stunning websites are updated regularly. Get the best out of what you have by being aware of the new and latest versions.

1) We have said it before and we will say it again many, many times. Content is key.

Do not start backwards. While being conscious of formatting, outbound links and updates is absolutely necessary to making better blogs nothing trumps content.

If it is only worth a glance and not a read then you will have less return readers. Building a loyal base audience on a company blog is not an easy task. Your content should be informative and readable (by people, not just Google spiders).

Make your content interesting. Give it a voice, a perspective.

If you don’t do it, we will.

Your blog is your blooming online voice. How beautiful and well received will the voice become?

Cheers from TCC. Here’s to making blogs better.